Bissú · October 2025
Foundation at the vanity.
A black tube, brushes, sponges and a gold mirror.
- Client
- Bissú, Concept
- Produced
- Story
- Foundation
- Setting
- marble vanity, black satin robe, daylight dressing table
- Pictures
- 12
Bissú liquid foundation, imagined as a concept for a Mexican mass makeup brand: the black tube on marble vanities while the base goes on by brush, sponge and fingertip.
Foundation is sold on how it goes on, so every frame is mid-application. A wide powder brush buffs it across the cheekbone, a sponge presses it in, fingertips smooth a dot of it near the temple. The tube always stands upright in the foreground, label to camera, between the hand and the lens.
The vanity is the stage. Black and white marble, gold-framed oval mirrors, a gold tray and a chain, a satin robe in black with gold embroidery at the cuff. A few drops of foundation sit on the marble as a swatch. The register is evening luxury, priced for a supermarket shelf, which is exactly the pitch.
The wide frames open the room. A black dressing table by a tall window, a pale one with an orchid and a compact, a bright bathroom counter with brushes laid out. The same gestures repeat in each, so the set reads as a morning routine rather than a single glamour shot, and fits a banner as well as a story.
12 · Bissú marble vanity, black satin robe, daylight dressing table
Foundation at the vanity. A black tube, brushes, sponges and a gold mirror.
Evening luxury, supermarket price.
05 Bissú · Foundation
09 Bissú · Foundation
12 Bissú · Foundation