Bum Bum on the sand.

The packaging is already a beach, yellow and white, round and bright, so the concept puts it on one. The body wash, the mist and the cream jar stand together on a yellow striped towel, framed by halved oranges and split coconuts. Sunbathers lie or sit behind them, softly out of focus. The products are always in front.

Some frames drop the people altogether. The trio stands at the waterline with surf foaming around the base, on a lava rock with papaya, mango and star fruit, on a wet stone ledge with orange halves and the sea glittering behind. Every fruit is chosen for colour, and every colour sits between yellow and orange.

Two frames come indoors without leaving the coast. A tall bottle of the mist stands on a wooden shelf at a bathroom window looking out at palms and sand. Pink bottles and a pink pouch sit on a stone counter, the beach framed in a window behind. Same light, a second colourway.