Zalora · October 2025
Dew first, gold after.
Where skincare stops and makeup starts, in two lights.
- Client
- Zalora
- Produced
- Story
- Skincare
- Setting
- white studio, lime balm, warm sand backdrop
- Pictures
- 8
Makeup-Infused Skincare for Zalora's Makeup New Generation series: a glossy pink lip tint, a serum, a lime-green balm on white, then cream jars and tubes against a bronzed, glowing finish on sand.
The category sits between two shelves, so the set is built in two halves. The first is cool and wet: white walls, slicked-back hair, a dewy finish catching every highlight. A pink lip tint goes on with a wand, a glass serum bottle is held at the collarbone, a lime-green balm is lifted to the cheek like a compact.
The lime balm is the colour accent of the series, the only saturated object in a white room. In one frame the jar is open, in the next the closed lid is pressed to the cheekbone with a grin. It is product demonstration through play, the kind of frame that reads in a scroll without a caption.
The second half moves to sand and shadow. A gold shimmer sits on the cheekbones and shoulders, the lip turns a warm terracotta, and the products change to white: a cream jar, a slim bottle, a soft tube. The same idea, skincare that leaves colour behind, now in the light of late afternoon.
06 · Zalora white studio, lime balm, warm sand backdrop
Skincare that leaves colour behind.