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Zalora · October 2025

Dew first, gold after.

Where skincare stops and makeup starts, in two lights.

Client
Zalora
Produced
Story
Skincare
Setting
white studio, lime balm, warm sand backdrop
Pictures
8

Makeup-Infused Skincare for Zalora's Makeup New Generation series: a glossy pink lip tint, a serum, a lime-green balm on white, then cream jars and tubes against a bronzed, glowing finish on sand.

The category sits between two shelves, so the set is built in two halves. The first is cool and wet: white walls, slicked-back hair, a dewy finish catching every highlight. A pink lip tint goes on with a wand, a glass serum bottle is held at the collarbone, a lime-green balm is lifted to the cheek like a compact.

The lime balm is the colour accent of the series, the only saturated object in a white room. In one frame the jar is open, in the next the closed lid is pressed to the cheekbone with a grin. It is product demonstration through play, the kind of frame that reads in a scroll without a caption.

The second half moves to sand and shadow. A gold shimmer sits on the cheekbones and shoulders, the lip turns a warm terracotta, and the products change to white: a cream jar, a slim bottle, a soft tube. The same idea, skincare that leaves colour behind, now in the light of late afternoon.

Glossy pink lip tint applied with a wand, pink blush and a dewy finish on white
0108

06 · Zalora white studio, lime balm, warm sand backdrop

Silver serum bottle held at the collarbone with a dewy finish on white
0208
Open lime green balm jar lifted to the cheek with a smile on white
0308

Skincare that leaves colour behind.

Closed lime green balm compact pressed against the cheek on a white backdrop
0408
White cream jar held low with gold shimmer highlight and a terracotta lip on sand
0508
Slim white bottle held to the cheek with bronzed shimmer and a warm brown lip
0608
Soft white tube held at the shoulder with gold highlighter on a sand backdrop
0708
White cream jar held at the chin with gold shimmer on cheek and shoulder
0808

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