Red wall, blue sea.

Dafiti sells summer across Latin America, which means a lot of clothes and very little time to show them. The answer was one location used completely: a terracotta wall, a white ledge and a strip of open sea.

Against that, the wardrobe could do whatever it liked. Brown Breton stripes with a straw tote. A striped bikini under an open linen shirt. A black slip dress with sandals and a woven basket. A blazer worn over shorts. A man in a cream tee on the ledge, as if he owned it. And an ice cream cone, eaten faster than it was photographed.

Two colours, red and blue, hold eight looks together. The repetition is the point: the shopper sees the clothes change and the set stay, so the clothes are all they look at.