Studio concept · May 2026
Paper forest.
Kidswear in a handmade world.
- Client
- Studio concept
- Produced
- Story
- Concept
- Setting
- Cut paper, painted skies
- Pictures
- 8
A studio concept for kidswear: five children let loose in a forest made of paper.
Photographing children is mostly waiting. The concept removes the waiting by building a set that does the posing for them.
Everything is handmade: paper palm leaves, a painted blue sky, a forest of cardboard trees, a flower cut from coloured card, a horse held overhead like a trophy. The five kids were left to do what kids do. One reaches straight for the lens. One sticks out a tongue. Three lie in a circle, heads together. One runs past a paper tree with a rucksack on.
The set's colours, mustard, sky blue, leaf green, sit next to the clothes rather than fight them: striped knits, a pink cardigan, a printed tee. It looks like a picture book and still shows every garment.
C04 · Studio concept Cut paper, painted skies
The tongue out stayed in.