Beefeater · March 2026
Gin at golden hour.
A London dry gin, poured where the sun goes down.
- Client
- Beefeater, Concept
- Produced
- Story
- Gin
- Setting
- marble terrace, beach bar, pink water
- Pictures
- 8
Beefeater London Dry, imagined as a concept for Pernod Ricard: the bottle and a balloon glass of gin and tonic, from a white marble terrace to a beach bar at sunset.
Gin and tonic is a drink for the hour before dinner, so the light is set there. The sun sits low behind palms, over a whitewashed terrace, over a sand bar with the sea beyond. Every frame pairs the same two objects: the bottle with its red Yeoman label, and a balloon glass full of ice.
The garnish carries the brand story without a line of copy. Orange wheels, juniper berries, star anise and a sprig of rosemary sit on the wood or float in the glass, the botanicals a drinker would name if asked what gin tastes of.
One frame breaks the pattern. The bottle stands in shallow pink water, citrus and berries scattered around it, no horizon at all. It gives the set a still life to cut with, for the placements where another sunset would be one too many.
07 · Beefeater marble terrace, beach bar, pink water
Gin at golden hour. A London dry gin, poured where the sun goes down.
The hour before dinner.
05 Beefeater · Gin
