ibis · August 2021

Breakfast counts too.

An economy hotel, shot with the care of a restaurant.

Client: ibis
Produced: August 2021
Story: Hotel
Setting: Graffiti bar, warm rooms, breakfast table
Pictures: 12

ibis Morumbi, photographed for Accor from the tower to the table: a bar drawn in black and white, the restaurant, warm-lit rooms, and breakfast in close-up, bread, fruit, juice and a set plate.

Economy hotels are usually shot fast and flat. This one gets the treatment of a restaurant. The tower opens the set in blue sky, then the bar with its hand-drawn counter, the restaurant in red and wood, and a work corner under a wall of words.

The rooms are small and the pictures admit it, but the lamps are on and the light is warm, so the white beds and red curtains feel like a place to sleep rather than a price. One frame per room is portrait, for the booking app.

Half the set is breakfast, because breakfast is what guests remember. Bread rolls in rows, bananas and apples in crates, a lime drink and an orange one side by side, a fork and knife on a printed napkin, and a full plate laid for one.

0112

18 · ibis Graffiti bar, warm rooms, breakfast table

ibis bar counter with black and white graffiti front and lit bottle shelves — 0212

Breakfast counts too. An economy hotel, shot with the care of a restaurant.

Breakfast is the memory.

ibis room with white bed, red curtain and desk by the window in warm light — 0312

Breakfast buffet crate of bananas and red apples before a tray of cakes — 0412

Hotel restaurant with red and white chairs, set tables and timber slat divider — 0512

Work corner with chalkboard wall of business words and long oak counter — 0612

White bed with four pillows between two glowing wall lamps and timber headboard — 0712

07 ibis · Hotel

Compact hotel room with white bed, red curtain and wardrobe by the door — 0812

08 ibis · Hotel

Close up of golden bread rolls piled on the breakfast buffet — 0912

09 ibis · Hotel

Lime caipirinha and orange drink with fruit slices on round coasters — 1012

Fork and knife on a white ibis kitchen napkin over a black place mat — 1112

Breakfast tray with scrambled egg, cheese, fruit, juice and coffee by the window — 1212

12 ibis · Hotel

Breakfast counts too.

Let's producesome appeal.

Let's produce
some appeal.