Nude, in a silver bullet.

The product is small, so the camera gets close. Most frames are cropped to the lips and the hand, the silver bullet tilted toward the mouth, the rose-nude colour on the lip and on the stick at once. The case is mirror-polished, which lets it pick up the colour of every room it enters.

The rooms are pastel. Lilac, mint and blush pink colour blocks behind a lip held mid-swipe, a peach sunburst wall with a pink and yellow shirt, a soft beige backdrop for a macro. Nails in pale pink with a single mint accent, a bead bracelet in candy colours. The palette is one a shopper could wear the next day.

Two frames add a little ceremony. A row of perfume bottles, pearls, a gold chain and fairy lights on a pink vanity, the bullet standing among them like another bottle. An ornate gold mirror reflects a second view of the swipe. The serum moves from a quick touch-up to a dressing-table ritual without changing colour.