L'Oréal Luxe · August 2024
Three brands, one window.
Bathroom counters from the city to the coast.
- Client
- L'Oréal Luxe, Concept
- Produced
- Story
- Bath and body
- Setting
- skyline window, beach-house tile, towels and citrus
- Pictures
- 9
Early sample still lifes made for L'Oréal Luxe: Aesop hand care, OUAI hair and body care and Sol de Janeiro body care, each on a bathroom counter by a window, from Manhattan to the beach.
The idea is a window. Every frame puts the products on a sill or a counter with a view behind, and the view tells the shopper which brand they are looking at. Aesop's amber bottles get a skyline at dusk, a brown towel and a stone basin. OUAI gets white tile, limes and a pale city, including a tower everyone knows.
OUAI's frames are the cleanest of the set. A white bottle and a small oil bottle on a sink with halved limes, a tall bottle beside rolled towels and a bath brush, a round bottle on a wooden tray with lavender salts. The palette never leaves white, sand and green.
Sol de Janeiro moves the window to the coast. The 62 mist stands on blue-green tile with oranges and a yellow towel, the cream jar and body wash share a tray with nuts, citrus and palm leaves, and a final shelf adds a pineapple and tropical fruit. Same counter, same window, a third brand and a third climate.
16 · L'Oréal Luxe skyline window, beach-house tile, towels and citrus
Three brands, one window. Bathroom counters from the city to the coast.
The view tells the brand.
