Plum, gloss and polish.

A department store's beauty days have to sell many brands without naming any of them, so the products here carry no labels. A lipstick in a rose-gold case, a gloss wand dusted with glitter, a bottle of deep green polish. The colour does the talking, and the colour is plum, berry and wine from the first frame to the last.

The set moves between hands and objects. Fingers painted bottle green twist the cap off a polish, rest beside a coupe of raspberries, frame a mid-laugh. Then the product steps forward alone: a pink lipstick lit like a jewel on red, a matte plum smear, a lilac swatch with a soft shimmer, each one cut to sit behind a headline.

The last three frames leave the counter for something closer to a perfume ad. A sweep of red fabric catches gold light, a ring of dark blooms frames a plum lip, and a final bouquet of crimson flowers spins out into motion blur. It gives the campaign an ending, the point where beauty days become an event.