Aquapop · May 2024
One colour per flavour.
The first Aquapop pack, each flavour given a whole ground.
- Client
- Aquapop
- Produced
- Story
- Product colour
- Setting
- berry red, citrus yellow, mint blue
- Pictures
- 10
Aquapop's 2024 edits for Hedonist Labs, on the original pack: red fruits on red, citrus on yellow, ginger and lemon on pale blue, each tube laid among whole fruit and leaves.
Before the pack changed, the flavour lived in a coloured band on a white tube. These frames enlarge that band until it is the whole picture. The red-fruit tube lies on red among strawberries and redcurrants. The citrus tube sits in a ring of oranges and lemons on yellow.
The grounds are flat and saturated, almost graphic, and the fruit is gathered in tight clusters with plenty of empty colour around it. It is a layout made to survive cropping, for a banner, a square or a story, without losing the tube.
The last frames soften. Lemons in a bowl on a windowsill, two tubes in a sunlit garden with yellow flowers, hands breaking a tablet over cut lemons and ginger. The colour rule holds, but the studio gives way to a kitchen.
18 · Aquapop berry red, citrus yellow, mint blue
One colour per flavour. The first Aquapop pack, each flavour given a whole ground.
The band becomes the frame.
07 Aquapop · Product colour
08 Aquapop · Product colour
09 Aquapop · Product colour
10 Aquapop · Product colour