Frozen in ice.

The finished campaign put Aquapop on a desk. These tests went the other way, toward pure sensation. A tube frozen into a slab of clear ice with a scored mango. A tube plunged into a splash against coral. A tube on frosted cubes with mint leaves set inside them.

The flavour is never in doubt, because the fruit is in the frame at full ripeness. Peach and mango for Pêche Mangue. Lemon halves and knobs of ginger for Hangover, which shares the set and gets the same treatment on yellow, teal and orange.

One frame keeps a hand: a peach squeezed over the open tube, juice running down the label. The rest are still lifes, shot hard and bright, pictures that have to stop a scroll before they say anything at all.