Baggio Café · February 2026
Before the cup.
Coffee, shown from the farm onward.
- Client
- Baggio Café, Concept
- Produced
- Story
- Origin
- Setting
- Coffee hills, plank table, golden hour
- Pictures
- 10
A concept for Baggio Café: the coffee followed backwards, from the cup to the roastery to the cherries on the hill.
Most coffee packaging promises an origin it never shows. This concept starts at the farm: hills at golden hour, a basket of ripe cherries, the packs on a plank table among the leaves.
Then the roastery, sacks and an old machine in the half light, and only at the end the espresso, the one picture where the coffee is finally a drink.
The range sits in every frame, so a product line of capsules, beans and ground coffee reads as one family with one landscape behind it.
05 · Baggio Café Coffee hills, plank table, golden hour
Before the cup. Coffee, shown from the farm onward.
Every cup starts on a hill.
05 Baggio Café · Origin
08 Baggio Café · Origin
09 Baggio Café · Origin
10 Baggio Café · Origin