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Jameson · March 2026

Irish whiskey, outdoors.

Jameson taken out of the pub and into the sun.

Client
Jameson, Concept
Produced
Story
Whiskey
Setting
travertine table, poolside towel, garden bar
Pictures
6

Jameson Irish whiskey in a concept for Pernod Ricard: the green bottle on a travertine table with cheese and grapes, at a lit garden table, on a marble bar, and twice by the pool with a copper mug.

Irish whiskey usually means a pub, wood and low light. This set takes it outdoors. The green bottle stands on a travertine table under palm shadow, with a wedge of cheese, black grapes and a rocks glass. The stone is the same colour as the light.

At dusk it moves to a weathered garden table under strung bulbs, an old fashioned and a highball beside nuts, crackers and olives. Indoors, a marble counter with pears, a copper shaker and a sour poured into a coupe.

The pool frames are the summer version: a striped towel on the deck, a copper mug with mint, blood orange halves and a film camera. It is the mule as a holiday, and the bottle sits in the middle of it as if it came along in the beach bag.

Jameson Irish Whiskey bottle with whiskey on ice, cheese and black grapes on a travertine table
0106

27 · Jameson travertine table, poolside towel, garden bar

Jameson bottle, a tumbler, cheese plate and grapes on a sunlit stone table in palm shadow
0206

Irish whiskey, outdoors. Jameson taken out of the pub and into the sun.

It came in the beach bag.

Bartender in a white shirt serving a Jameson cocktail on a marble back bar with pears
0306
Jameson bottle, a copper mug and blood orange slices on a striped towel by a pool
0406
Jameson bottle and copper mule mug on a striped towel at a pool edge with a film camera
0506
Jameson bottle with highball and old fashioned glasses, crackers and olives on a garden bar at dusk
0606

06 Jameson · Whiskey

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