Jameson · March 2026
Irish whiskey, outdoors.
Jameson taken out of the pub and into the sun.
- Client
- Jameson, Concept
- Produced
- Story
- Whiskey
- Setting
- travertine table, poolside towel, garden bar
- Pictures
- 6
Jameson Irish whiskey in a concept for Pernod Ricard: the green bottle on a travertine table with cheese and grapes, at a lit garden table, on a marble bar, and twice by the pool with a copper mug.
Irish whiskey usually means a pub, wood and low light. This set takes it outdoors. The green bottle stands on a travertine table under palm shadow, with a wedge of cheese, black grapes and a rocks glass. The stone is the same colour as the light.
At dusk it moves to a weathered garden table under strung bulbs, an old fashioned and a highball beside nuts, crackers and olives. Indoors, a marble counter with pears, a copper shaker and a sour poured into a coupe.
The pool frames are the summer version: a striped towel on the deck, a copper mug with mint, blood orange halves and a film camera. It is the mule as a holiday, and the bottle sits in the middle of it as if it came along in the beach bag.
27 · Jameson travertine table, poolside towel, garden bar
Irish whiskey, outdoors. Jameson taken out of the pub and into the sun.
It came in the beach bag.
06 Jameson · Whiskey