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Chivas Regal · March 2026

Fifteen years, three rooms.

Chivas Regal XV, from the cask room to the late set.

Client
Chivas Regal, Concept
Produced
Story
Whisky
Setting
barrel cellar, leather club, jazz stage
Pictures
8

Chivas Regal XV, imagined for Pernod Ricard as one evening in three rooms: a cellar of stacked barrels, a leather-lined club, and a small jazz stage under a single spotlight.

The XV bottle is gold and amber, so the set lives in warm dark. It opens among the casks, barrel heads stamped XV, the bottle on a cask top beside a nosing glass. The fifteen years on the label are spent in a room like this, and the picture says so plainly.

Then the bottle goes upstairs. Tufted leather banquettes, a brass rail, a lamp on the panelling, a book on the table, a tumbler with one large cube. The glass changes from nosing to rocks as the evening turns from tasting to drinking.

The last frames go out to the music. A bass and a saxophone stand soft behind a round wooden table, a spot cutting through the haze. The players stay out of focus. The bottle keeps the only sharp plane in the room.

Chivas Regal XV bottle and a nosing glass on a barrel head in a cellar with string lights
0108

08 · Chivas Regal barrel cellar, leather club, jazz stage

Chivas Regal XV bottle and a tumbler on a bar counter before tufted leather banquettes
0208

Fifteen years, three rooms. Chivas Regal XV, from the cask room to the late set.

Cellar first, then the stage.

Chivas Regal XV bottle and whisky on ice on a round table in a leather club room
0308
Chivas Regal XV bottle beside a tulip glass of whisky in front of stacked oak casks
0408
Chivas Regal XV bottle and whisky on ice with a jazz band playing in soft focus
0508

05 Chivas Regal · Whisky

Chivas Regal XV bottle and a copita glass on wood with whisky barrels behind
0608
Chivas Regal XV bottle and a cut crystal tumbler on a round table before dark curtains
0708
Chivas Regal XV bottle and tumbler on a table with a saxophonist under stage light behind
0808

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