Monin · July 2024
Piña Colada, in shadow.
One bottle of mix, ten ways to say tropical.
- Client
- Monin
- Produced
- Story
- Cocktail mix
- Setting
- palm shadow, coconut halves, ochre podium
- Pictures
- 10
Monin's Piña Colada cocktail mix, delivered as ten square frames: the yellow bottle among coconut halves, pineapple wedges and the hard shadows of palm leaves on sand-coloured walls.
Piña colada is two ingredients and a climate. The set uses exactly those: coconut, cracked open to the white; pineapple, whole or cut into wedges; and the sun, drawn as shadows of palm fronds across plaster. Nothing else is invited in, not a glass, not a straw, not a cocktail umbrella.
Within that brief the frames range wide. A bottle floats with fruit suspended around it. Another stands on an ochre podium inside a ring. One lies on rippled sand, shot from above. One moves to a back bar, among other bottles, as it would sit on a real shelf.
All ten are square, made for a feed and a product page at once. The palette never leaves yellow, cream and green, so the set reads as one campaign whichever frame a customer meets first, on a shelf tag or a phone.
13 · Monin palm shadow, coconut halves, ochre podium
Coconut, pineapple, sun.