Studio concept · March 2026
Medina light.
One dress through a whole city.
- Client
- Studio concept
- Produced
- Story
- Concept
- Setting
- Riads, souks, a tiled fountain
- Pictures
- 8
A studio concept: one embroidered dress, walked through the medina from riad to souk.
Most travel stories change outfits in every frame. This one keeps a single dress, black with large embroidered flowers, and changes everything around it.
A pink riad with a fountain of floating yellow flowers. A pale pool between arches. A wall of zellige tiles. A souk of copper pots, steam rising behind. A café where mint tea is poured from shoulder height, the way it should be. A long alley of terracotta arches at the end of the day.
Because the dress stays the same, the eye goes to what the city does to it: black against pink, embroidery in low sun, a hem moving on worn stone. It is a lesson any catalogue could use. Show a piece in six places, and the customer can picture it in theirs.
C02 · Studio concept Riads, souks, a tiled fountain
Six pictures, one dress.