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Studio concept · March 2026

Medina light.

One dress through a whole city.

Client
Studio concept
Produced
Story
Concept
Setting
Riads, souks, a tiled fountain
Pictures
8

A studio concept: one embroidered dress, walked through the medina from riad to souk.

Most travel stories change outfits in every frame. This one keeps a single dress, black with large embroidered flowers, and changes everything around it.

A pink riad with a fountain of floating yellow flowers. A pale pool between arches. A wall of zellige tiles. A souk of copper pots, steam rising behind. A café where mint tea is poured from shoulder height, the way it should be. A long alley of terracotta arches at the end of the day.

Because the dress stays the same, the eye goes to what the city does to it: black against pink, embroidery in low sun, a hem moving on worn stone. It is a lesson any catalogue could use. Show a piece in six places, and the customer can picture it in theirs.

Studio concept, Medina light., 01
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C02 · Studio concept Riads, souks, a tiled fountain

Studio concept, Medina light., 02
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A model in a printed slip dress pouring mint tea from a silver teapot at a cafe table
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Six pictures, one dress.

Studio concept, Medina light., 04
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A model in a black bird print slip dress at a pink riad pool scattered with marigolds
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Studio concept, Medina light., 06
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Back of a black bird print maxi dress walking under a red horseshoe arch in a medina lane
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Studio concept, Medina light., 08
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