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Studio concept · February 2026

New York, wide.

A red coat, a fisheye, the city.

Client
Studio concept
Produced
Story
Concept
Setting
Flatiron, a bodega, Times Square
Pictures
8

A studio concept: one red coat in Manhattan, seen through a fisheye lens.

New York has been photographed so often that it is hard to see. The concept uses two tools to make it new: one colour and one lens.

The colour is a red coat over black, against the grey and glass of Manhattan. The lens is a fisheye held at pavement height, so the towers lean in and the street curves. She leans on a yellow cab. She stands under the Flatiron, arms wide. She peers out between the fridges of a bodega. She bends into the lens in Times Square at night. In the last frame the city is a blur and only her face is sharp.

The red does the work a logo would: from across a feed, you know every frame belongs to the same story.

A model in a red wool coat and brown boots perched on a yellow checker cab bumper
0108

C09 · Studio concept Flatiron, a bodega, Times Square

Studio concept, New York, wide., 02
0208
A model in a red coat with arms spread on a traffic island before the Flatiron Building
0308

Red is the only colour Manhattan noticed.

A model in a black ribbed knit crouching in a bodega aisle of snacks, shot through a fisheye
0408
A model in a black knit dress holding a brown hobo bag in Times Square at night
0508
A model in an orange ribbed polo knit in a blurred rush of pedestrians in Midtown
0608
A model in a red coat raising a hand to the lens under Manhattan Bridge in Dumbo
0708
Studio concept, New York, wide., 08
0808

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