Ateliê · March 2026

Lunch, outdoors.

Sandwiches that leave the office at noon.

Client: Ateliê
Produced: March 2026
Story: Park lunch
Setting: City park, benches, bicycles
Pictures: 9

Ateliê's sandwiches and salads, taken out of the office and into the park at lunch: benches, bicycles, a picnic blanket in the shade.

Packaged lunch is usually shot on a white sweep. Ateliê's is bought to be eaten somewhere better than a desk, so the campaign follows it there.

Women on benches and stone tables, a bicycle leaning on a tree, a salad opened on a blanket. The packs stay in frame and legible, because the label still has to sell from the fridge, but the subject is the half hour of sun.

One frame is indoors, at a desk, to show what the rest of the set is an escape from.

Woman in a grey tank top biting an Ateliê sandwich on a park bench — 0109

03 · Ateliê City park, benches, bicycles

Couple on a picnic blanket in a park eating sandwiches from Ateliê Trio packs — 0209

Woman in a striped shirt eating an Ateliê salad bowl at a white table with orange juice — 0309

Half an hour of sun.

Woman in black sportswear sitting cross legged on a bench with an Ateliê sandwich, city towers behind — 0409

Woman in a white shirt forking salad from an Ateliê bowl on a blue tiled table — 0509

Woman holding an Ateliê chicken and olive wrap pack beside a teal bicycle in a park — 0609

Two friends at a stone table in a park sharing Ateliê sandwich packs — 0709

Woman in a brown sweater eating from an Ateliê wrap box near parked bicycles — 0809

Lunch, outdoors.

Let's producesome appeal.

Let's produce
some appeal.