do bem · March 2026

Summer in a carton.

Juice, wherever the weekend goes.

Client: do bem, Concept
Produced: March 2026
Story: Summer
Setting: Picnic gingham, poolside, colour blocks
Pictures: 10

A concept for do bem: juice cartons taken wherever the weekend goes, a picnic, a pool, a campsite, a sheet of coloured paper.

A carton of juice is not a precious object, and the concept does not treat it like one. It goes on the picnic blanket, beside the pool, onto a striped deckchair and into a tent door.

Between the outings, the studio frames turn each flavour into its own colour field: orange on orange, grape on pink, a hand reaching in from the edge.

The two registers alternate, so the range reads as both a summer and a shelf.

do bem orange juice carton and oranges in a wicker picnic basket on yellow gingham — 0110

06 · do bem Picnic gingham, poolside, colour blocks

do bem orange juice carton among whole and halved oranges with leaves on orange — 0210

Summer in a carton. Juice, wherever the weekend goes.

Wherever the weekend goes.

do bem guava juice carton with a glass of juice and jam toast by a cream toaster — 0310

Hand holding iced guava juice beside a do bem guava carton and halved guavas on red — 0410

do bem grape juice carton surrounded by red grape bunches and vine leaves on lilac — 0510

05 do bem · Summer

do bem orange juice carton and a glass on a yellow striped deck chair in palm shadow — 0610

do bem guava and lime cartons poolside with watermelon, fruit bowls and juice glasses — 0710

Hand lifting a glass of grape juice next to a do bem grape carton and grapes on magenta — 0810

Small do bem juice box with straw beside fruit, chips and cookies at a campsite — 0910

09 do bem · Summer

Four do bem juice cartons in a row on a sunlit windowsill with a small herb pot — 1010

10 do bem · Summer

Summer in a carton.

Let's producesome appeal.

Let's produce
some appeal.