do bem · March 2026

Cartons on colour.

Juice cartons set on the colour of the fruit inside.

Client: do bem, Concept
Produced: March 2026
Story: Juice
Setting: orange seamless, guava green, lilac deck chair
Pictures: 7

More do bem frames from the folder behind the live summer page: orange, guava and grape juice cartons, and a lineup of four, each on a ground matched to the fruit inside.

A do bem carton is already loud, with cartoon fruit and hand lettering. The set answers it in kind: an orange juice carton on orange, propped on a block beside a halved orange; the guava carton on lime green beside a glass of pink juice.

Overhead frames ring the carton with its fruit, guava halves on pale green with leaves and drops of water, orange slices on yellow. Four packs line up for the range shot on orange plaster strewn with lemons, limes and grapes.

The last frame steps onto a lilac and white striped deck chair, a grape carton and a glass of purple juice on a glass tray, vine leaves throwing shadows. A hand reaches in on two frames, the only sign anyone is about to drink.

do bem orange juice carton on an orange plinth with halved oranges on an orange seamless — 0107

32 · do bem orange seamless, guava green, lilac deck chair

Four do bem juice cartons in a row surrounded by citrus and grapes on orange — 0207

Cartons on colour. Juice cartons set on the colour of the fruit inside.

Orange on orange.

Hand lifting a glass of iced orange juice above a do bem orange carton and orange slices — 0307

Hand holding guava juice next to a do bem guava carton and halved guavas on bright green — 0407

do bem guava juice carton among whole and halved guavas and leaves on pale green — 0507

do bem orange juice carton framed by oranges, orange slices and leaves on yellow — 0607

do bem grape juice carton and a glass with grapes on a lilac striped deck chair — 0707

Cartons on colour.

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