Monin · July 2024
Eleven flavours, from above.
One syrup per surface, each set with what it tastes of.
- Client
- Monin
- Produced
- Story
- Syrups
- Setting
- pink plaster, weathered wood, white marble
- Pictures
- 12
Monin syrups shot overhead, one bottle per frame: orange spritz, vanilla, bubble gum, rose, cane sugar, caramel, strawberry, elderflower, hazelnut, popcorn and violet, each on a ground of its own.
A range of syrups is a row of bottles that look alike. The answer here is the surface. Each flavour gets its own ground: pink plaster for rose and bubble gum, chocolate brown for caramel, rough grey wood with stalks of cane for cane sugar, an old plank for popcorn.
Then the flavour is spelled out around the bottle. Vanilla pods and white blossoms. Hazelnuts in and out of the shell with autumn leaves. Elderflower heads laid flat. Violets beside a glass of purple syrup. A customer reads the taste before reading the label.
The overhead angle never changes, and neither does the bottle, centred and upright. That discipline turns separate pictures into a wall that can be shown together, or cut one at a time for a product page without a single frame looking out of place.
14 · Monin pink plaster, weathered wood, white marble
Eleven flavours, from above. One syrup per surface, each set with what it tastes of.
Taste first, then the label.
05 Monin · Syrups
06 Monin · Syrups
07 Monin · Syrups
10 Monin · Syrups
11 Monin · Syrups
12 Monin · Syrups