Paderri · October 2026
From picnic to burger.
The whole Paderri line, taken out of the kitchen.
- Client
- Paderri, Concept
- Produced
- Story
- Bakery range
- Setting
- picnic in the park, balcony table, backyard barbecue
- Pictures
- 8
A Paderri range test for Norac, re-made in October 2026: sliced brioche as rabanada and sandwiches, filled madeleines in a lunchbox, on a desk and at a picnic, dulce de leite crepes in the garden and burger buns at a barbecue.
Where the breakfast set holds to one meal, this one tries every occasion the range could sell into. Sliced brioche as rabanada, dusted with cinnamon sugar on white marble, then as ham and cheese sandwiches on a green tiled counter. Filled madeleines packed in a child's lunchbox beside grapes and apple.
Then the day moves on. A madeleine broken open on a napkin beside a laptop. Two friends sharing a plate on a balcony. Strawberry madeleines on a yellow gingham rug in the park while children play behind. Dulce de leite crepes on a board at a garden table under a tree.
The last frame is the furthest from breakfast: a cheeseburger on a brioche bun at a backyard barbecue, lemonade and fries beside it, the Paderri bun pack behind. It shows the line is wider than a morning, which is exactly what a test is for.
23 · Paderri picnic in the park, balcony table, backyard barbecue
From picnic to burger. The whole Paderri line, taken out of the kitchen.
Wider than a morning.
07 Paderri · Bakery range
08 Paderri · Bakery range