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Studio concept · February 2026

Expecting, in New York.

Maternity with city pace.

Client
Studio concept
Produced
Story
Concept
Setting
Brooklyn Bridge, Grand Central, a cab
Pictures
8

A studio concept for maternity: one working day in New York, at full speed.

Maternity clothing is often photographed as if pregnancy were a pause. In New York nobody pauses, so the concept follows one expecting woman through an ordinary day in the city.

She crosses the Brooklyn Bridge at full stride in a long camel coat. She cuts through the main concourse of Grand Central at rush hour while the crowd blurs around her. She leans on a stone wall in a black hoodie and the coat. She gets into a yellow cab, Midtown reflected in the window, and settles into the back seat with her bag.

The wardrobe is the one she would wear anyway: a good coat, black knit, knee boots, a leather tote. Maternity, here, means the clothes adapt to her, not the other way round.

A model in a camel wool coat over a black hoodie leaning on a brownstone wall
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C08 · Studio concept Brooklyn Bridge, Grand Central, a cab

Studio concept, Expecting, in New York., 02
0208
A model in a camel coat with a burgundy tote standing still in the busy Grand Central concourse
0308

Same commute, new silhouette.

A model in a long camel coat with a burgundy leather tote by Grand Central ticket windows
0408
Camel coat seen through a yellow cab window reflecting neon city lights
0508
A model in a camel coat and black knee boots in the back of a yellow taxi
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A model in a camel coat and black maternity dress crossing a Manhattan crosswalk among yellow cabs
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A model in a camel coat with a burgundy tote on a rooftop facing the Empire State Building
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