Riviera hours.

Farfetch sells hundreds of labels on one page, and a resort edit there has the problem every multibrand store has: each label wants its own campaign. The concept gives them one coastline instead.

Vilebrequin gets the water: a swimmer waist-deep in a plunge pool cut into a terrace, a couple on a boardwalk down to the sea, a man against the rail as the moon comes up, and one close frame where the label sits wet on the turtle print. Versace gets the pool: a black swimsuit with the gold Greca at the waist, stretched along the deck by an infinity edge, followed from hard noon light to the last sun on the water.

Two houses, two registers, one light. The palette stays blue, white and gold, so the edit reads as one story while each label keeps its signature. That is the job of a marketplace campaign: make many brands look like one place to shop.