The dairy aisle, at home.

A dairy aisle is a wall of packs that look alike from two metres. This set takes six of them home. A camembert by a Paris window, one wedge cut and running, with figs, bread and a glass of red. A carton of Normandy cream on white tiles, the cream just whipped, the whisk still in the bowl, a strawberry tart cooling beside it.

Each product gets the meal a shopper would already have in mind. Mozzarella torn over heirloom tomatoes on a pink linen cloth. A goat cheese pyramid with honey and pepper at an aperitif under a vine. A soft oval cheese on a plate with grapes and walnuts. The milk carton at a weekday breakfast, a child's hand reaching for the glass.

Nothing is set for the camera more than a meal would be: crumbs stay on the table, rinds are cut, napkins are left where they fall. It is a sampler as much as a campaign, showing a house of many labels that each can keep its own voice.