5 reasons for any company to invest in professional photos.

Photography can be a great ally to your company because it offers countless benefits and immediate positive results.

© Piktiz - Shop2gether - São Paulo 🇧🇷

Ana Mikaela Alves.

5 mins.

When you start a company, there is a lot of work to be done and little time to do it in. Halfway through, you realize that you need a few things to put your business on the map: a good website, a good slogan, and well-curated products to sell. Photography can be a great ally to your company because it offers numerous benefits and immediate positive results. Why not include it in your brand differentiation list as well? Furthermore, when customers see professional images on the Internet or on social networks, they end up identifying with them and begin to trust more the product or service presented in the graphic material. 

Professional photos help you sell your product.

Will your product sell well with good photos? The answer is yes. There are many examples of products that did not sell and that by putting a series of professional photos, were transformed into best sellers.

Apple is a typical example of a product that sold a lot after the "Reinventing the phone" marketing campaign that introduced the iPhone to the world. At this event Steve Jobs showed some of the benefits of the device, including the phone's camera and its ability to transmit high-definition video. These images had an impact at the time of purchase: people wanted to know more about the phone and the benefits of this innovative technology (which had nothing to do with smartphones!).

A good photo is a good investment for any company or business.

Photography is an extremely valuable way to connect with your customers. It is a tool that can be used in social media, email marketing, and other forms of digital communication.

When you have a great photo of your product or service ready, it significantly increases your chances of getting customers to engage with you online, as they will want to share it with others.

Internet search engines favor high-quality images.

The first thing people see when they visit a website is the visual content. Images are key to conveying your message to your audience and favor a more intuitive browsing experience. Even though Internet search engines have advanced their ability to process text, search engines are still most effective when they work with images aligned with titles, descriptions, and other text elements.

When you are presenting a product or service through professional images, you are able to convey more information about your brand without having to give up textual content. This information can be used to help web users when they are thinking about buying your products or hiring your services - even before they click the "buy" or "hire" button!

Professional photos can give rise to other graphic pieces.

Professional photos can be used in other materials, such as business cards, folders, and frames. More importantly, they can lead to a wider campaign. Your company photos have the power to turn into promotional material that can captivate customers and attract new business for you.

Contrary to what many people think, making professional photos is not expensive, nor does it require large special equipment. When you invest in the quality of your brand's images, the financial return will be immediate!

Images made by professionals have more versatility.

Professional photography is more versatile and your images will be more likely to be used in different contexts. Professional images will be useful for use on your business' social media, for example, but they are also suitable for printed publications like catalogs and brochures. 

This versatility can help your business ensure that the images you create continually reflect the character of the company and provide a consistent experience for customers.

Good images are essential to telling your story.

You may be asking yourself, "Why should I invest in professional photos"? Here are reasons that may give you some perspective:

  • Good images are essential to telling your story.
  • A picture is worth a thousand words - and the right picture can tell the perfect story of your brand or product on social media and beyond.
  • Photos help you stand out from the competition by showing your personality and culture through images such as product photos, lifestyle photos (e.g. employees at work), or behind-the-scenes images for company events (such as IT staff using cutting-edge technology).

A good photo is an investment that can help you create a positive image of your company. Often, people fall in love with a brand in part because of the image it conveys. So what are you waiting for? Now is the time to find a photography agency for your business. We at Piktiz offer several photography and filming services for businesses, take a look at our page and find the package that fits your need.