How to use your event photos in your marketing strategy.

Photos are a great way to share your brand and generate interest in future events. But do you know how to use them in your marketing strategy?.

© Piktiz - GL Events, Encontro Entre Líderes - Itaú Unibanco - São Paulo 🇧🇷

Ana Mikaela Alves.

2 mins.

Photos of your event are a great way to share your brand with the public and show what happened on the day. They can also be used to generate interest in future events and even to convert attendees into customers.

The first thing to do is to share the photos on your social networks. This will keep your audience engaged and interested in your event even after it is over. Use hashtags related to the event and your brand to increase the reach of the photos and attract new followers.

Another way to use the photos from your event is to create an album on your website. This will show your website visitors what happened at the event and can be used as a marketing tool for future events. You can also create a video with the best photos from the event and share it on your social networks and your website.

Furthermore, the photos from your event can also be used in email marketing campaigns. You can send an email to the event attendees with the photos and thank them for attending. This will increase customer satisfaction and may even result in future business.

Finally, don't forget to use the photos from your event in your advertising campaigns. They are a great way to show the success of your event and generate interest in future events. You can use the photos in ads on social networks, on banners on your website, or even on printed matter such as flyers and business cards.

In short, photos of your event are a great way to share your brand and generate interest in future events. Use them on your social networks, create an album on your website, send emails with the photos to attendees, and use them in your advertising campaigns. With a little creativity, you can use your event photos strategically and get impressive results. 

Make sure you have the right team for the image coverage. We have the best professionals to help you show only the best of your event day, whether in photo or video format. Take for example the case of the Product Camp event where we covered the 2019 event and in the 2022 edition, they used these files to promote the new date and all the tickets sold out! 

The benefits of photo coverage are endless and always generate positive results, so be sure to check out our services section and contact our team directly to share your ideas!