How to use lifestyle photography to sell more products on e-commerce.

Lifestyle photography is a type of photography that focuses on portraying products in a way that conveys a sense of how they can be used in everyday life.

© Piktiz - Foodz - São Paulo 🇧🇷

Ana Mikaela Alves.

2 mins.

Lifestyle photography is a type of photography that focuses on portraying products in a way that conveys a sense of how they can be used in everyday life. It is very useful for e-commerce as it helps to create an emotional connection with the product and inspire the potential buyer to imagine how the product can be incorporated into their own life.

But how to create effective lifestyle photos for your e-commerce? Here are some tips:

  1. Use real models: People connect more easily with other people than with mannequins or inanimate objects. So consider using real models in your lifestyle photos, preferably people who look like your target audience.
  2. Show the product in use: Instead of simply displaying the product in a static way, try to show it being used in everyday situations. This will help potential buyers imagine how the product can be integrated into their own routine.
  3. Create attractive scenarios: The choice of setting for your lifestyle photos is very important. Choose settings that are attractive and match the style of the product. For example, if the product is a beach bag, choose a nice, sunny beach setting.

Another important tip is to combine lifestyle photography with other photography techniques. For example, you can use close-up photography to highlight details of the product or shoot horizontally with an impactful background to show the product in a wider setting. This will help create compelling and persuasive images that will help sell more products in your e-commerce.

Piktiz's success case with client Foodz is a great example of how lifestyle photography can be effective in increasing sales in an e-commerce. Piktiz had the opportunity to produce several lifestyle photos for the Foodz brand, which sells healthy food products online.

The photos were created with the goal of conveying the feeling of how Foodz products could be incorporated into people's daily routine. Real models and attractive settings were used, as well as good lighting and creative angles, to create images that would inspire the interest and confidence of potential buyers.

The result was amazing: the lifestyle photos produced by Piktiz helped the Foodz brand grow significantly on social media and attract a growing audience of buyers. Lifestyle photography was an important component in Foodz's success, and is an example of how effective this technique can be in increasing sales for an e-commerce business.

I hope these tips have been helpful! If you have any more questions or need more information about lifestyle photography for e-commerce, just ask. We're here to help.