A selection of real production situations across fashion, food delivery, real estate, and furniture.
A delivery platform is onboarding 300 restaurant partners across six cities. Every partner submits images at different quality levels — phone shots, wrong aspect ratios, inconsistent lighting. The platform needs visual consistency before any of them can go live.
How we approach itWe run two pipelines in parallel. Existing images that can be salvaged go through AI enhancement — background replacement, colour correction, platform-format compliance. Restaurants that need new photography get a briefed local photographer dispatched through our network. One brief governs both.
What changesPartner onboarding time is cut significantly. The platform team stops managing individual photographer relationships in six cities and works through one contact instead. Every restaurant goes live with imagery that meets the platform standard.
A fashion brand is launching the same collection across six sales channels simultaneously — Zalando, ASOS, Amazon, Shopify, Mercado Livre, and a brand site. Each channel has different image specifications: dimensions, background rules, padding requirements. The brand's internal team would need to manually reformat every image for every channel.
How we approach itOne master image is processed through per-channel output profiles built into our delivery workflow. We deliver a correctly formatted, specification-compliant file set for each platform in the same package, at the same time.
What changesOne production run covers all channels. No internal reformatting. All platforms go live simultaneously. For a launch on a fixed date, this removes one of the most common last-minute bottlenecks.
A property developer has 80 empty units to list. Empty rooms photograph poorly — buyers do not engage with them. Physical staging is expensive, slow, and impractical at this volume. The developer needs visuals that make the properties feel like homes.
How we approach itWe photograph the empty spaces and run AI staging from the same brief. Each room is furnished digitally in three style variants — the developer chooses which to publish, or publishes all three. The entire operation runs from one brief, coordinated centrally.
What changesAll 80 units are listed with staged imagery within the week. Multiple aesthetic options give buyers more to engage with. No furniture is rented, transported, or returned.
A restaurant chain is launching on a new delivery platform across 12 cities at the same time. Coordinating separate photographers in each city — briefing, scheduling, managing quality — would take weeks and produce inconsistent results.
How we approach itWe assign briefed photographers from our local network in each city. Everyone works from the same centralised brief and the same lighting reference. Shoots run in parallel. Quality control and delivery are managed from one place.
What changesAll 12 cities deliver in the same week. The visual quality is consistent across every location. The client has one contact, one delivery, and one invoice.
A fashion brand needs ghost mannequin and on-model imagery for a 500-SKU collection. They have flatlays for every item but no studio availability in the timeframe. A traditional shoot is not possible.
How we approach itWe work from the flatlays. An approved reference set is established first — 20 to 30 outputs that define the standard for the rest. Ghost mannequin and on-model variants are produced from the same input, calibrated to the reference, and delivered as a single package.
What changesThe collection goes live on the original timeline without a studio shoot. Ghost mannequin and on-model imagery are delivered together — no second round of briefing required.
A furniture retailer needs a 2,000-SKU catalogue ready for a seasonal launch. Studio photography at that volume — set builds, crew, logistics — would take months and consume most of the production budget.
How we approach itStudio photography is used for the top 200 hero items — the pieces the brand leads with in campaigns. AI staging produces the remaining 1,800, calibrated to the brand aesthetic established in the studio shoot. The look is defined once and applied consistently across the whole catalogue.
What changesThe full 2,000-SKU catalogue is delivered in three weeks. Studio budget is focused where it has the most visual impact. The catalogue is coherent — every item, from flagship sofa to entry-level side table, exists in the same visual world.
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