The trends in photography for ecommerce: what you need to know.

Here are some tips to help you stay current and make the most of your e-commerce photography.

© Piktiz - Accor - São Paulo 🇧🇷

Ana Mikaela Alves.

2 mins.

Photography is a crucial part of marketing any business, especially when it comes to e-commerce. The images you choose to promote your products can be the difference between a customer who buys and one who passes on.

But with so many emerging trends and technologies in photography, it's hard to know where to start. Here are some tips to help you stay current and make the most of your e-commerce photography:

1. invest in high-quality photography

Today, consumer expectations for quality images are very high. It's important to invest in professional, high-resolution photography to ensure that your products are presented in the best possible way.

2. Use various angles and zooms

Offering several images of a product from different angles and at different zoom levels can help customers get a clearer sense of what the product really looks like. This can be especially helpful for more complex or detailed products.

3. Embrace lifestyle photography

Lifestyle photography is a great way to show how your products can be used in real life. This can help customers imagine themselves using the product and thus increase the likelihood of purchase.

4. Use dynamic images

Dynamic images, such as videos and GIFs, can be a great way to grab customers' attention and show products in a more attractive way. However, it is important to remember to keep the file size as small as possible to ensure that the page loads quickly.

5. Embrace augmented reality

Augmented reality (AR) is becoming increasingly popular in e-commerce photography. With AR, customers can visualize how a product would look in their own home before making a purchase. This can be especially useful for decorative products or furniture.

Keeping up with trends in e-commerce photography can be challenging, but it is important to ensure that your products are presented in the best possible way and attract the right customers. Don't be afraid to experiment with new techniques and technologies, and above all, don't forget to keep the quality of your images a priority. With a little creativity and attention to detail, you can create stunning photographs that will help boost your e-commerce sales. If you need any help with your production, you can contact us, we are available through the form that you can find at piktiz.com, through instagram @piktiz or through whatsapp that is also on our website. Good sales!