A summary of how our participation in the Frimm Webinar went and everything you need to know to be sure whether or not you need photos of your property according to your needs and goals.

With the growth of technology and the internet, online research has become the standard for the first step in buying a property. Today, it is common for people to start looking for new or used real estate online, accessing real estate websites and online listing platforms. 

99% of Millennials search the internet compared to 89% Boomers and 77% of the Silent Generation

Professional photos are an important part of any ad, especially when it comes to real estate. Professional photos attract people's attention and increase the number of ad views because they are able to present the property in an attractive way and even convey a sense of quality and value.

It doubles the attention span.
You have two seconds to get a buyer's attention without a photo and 20 seconds with a photo.

Ten times the likelihood of being visited.
Ads with photos are 10 times more likely to be viewed.

A photo is a source of legitimacy for buyers.  
It helps buyers make the right decision.

60% People focus more on the images than the description.
Visitors spend 60% of their time looking at photos before booking a visit.

Ads with professional photos sell 32% faster.

A. ORGANIZING THE INTERIOR.
Organizing the interior is an important tip for taking beautiful and useful photos. This includes arranging the furniture and decorative objects in a harmonious and organized manner, removing unnecessary items, and maintaining a neat and tidy appearance. Clutter breaks perspective and detracts from the feeling of space.

B. DIMINISH AND DEPERSONALIZE THE SPACE
The space should be as neutral as possible so that the buyer can project into it. For example, if you are taking a picture of a living room, you can choose to show only the sofa and the fireplace, no personal objects, just a minimalist space.

C. EMPHASIZE SPACE AND NATURAL LIGHT.
Natural light is a good tool for playing with volume. It adds depth and texture to images, and makes them more appealing. Try taking photos near a window or during the day when the light is softer and more diffused.

D. FIND THE "WOW" FACTOR.
It is essential to find that little extra something that will give your potential client the desire to visit and buy the property. A sunset exposure. A swimming pool. A magnificent view.

E. FINDING THE BEST PERSPECTIVE
Try changing position or altering the camera angle to find the best perspective for your photo. The feeling of space and visual comfort is greatest from the corner of the room.

Virtual tours are gaining market share due to their ability to offer an immersive, close-to-reality experience for visitors, without the need for physical travel. They allow people to see the inside of a property or business location in detail, from anywhere and at any time, which can be very useful for those who have little time or live in another region. 

Save time.
The virtual visit allows simultaneous visits at any time without you.
Buyers can resolve their questions by visiting even in the middle of the night.

Increase site traffic.
The virtual tour holds people's attention longer than plain text or static images. This will increase traffic to your site

Increase your potential customer base.
With virtual tours it does not matter where your customer lives. 
You can also show properties to buyers who live far away, in another city or region. This allows you to work with more customers.

OUR STORY.
Piktiz was created in 2018 to make it easier for Brazilian businesses to create professional photos and videos at large levels. 
We have always helped our clients in 10 countries in Latin America and Europe thanks to our network of over 1000 carefully selected photographers.
We standardize the quality of each session according to the standards of each client thanks to tested and proven art direction and operational processes.
We centralize post-production to guarantee the quality of each photo produced.

Book your photo session through our website.
Simply choose the date and time of your shoot.

We confirm your session in an instant.
We will contact you to confirm your request or suggest another date.

One of our photographers will take the pictures.
We have all the necessary equipment.

You receive your photos within 48 hours.
We deliver your edited photos in the appropriate format for the social network or website of your choice.