When it comes to promoting your hotel on online travel agencies (OTAs), the saying "a picture is worth a thousand words" rings especially true. Potential guests browsing OTA websites often base their decision whether or not to book your hotel on the images they see. That's why investing in professional photography is essential for any hotel owner who wants to increase their OTA sales.

Here are five reasons why professional photography can help increase your hotel's OTA sales:

Professional photographers know how to capture the best angles and lighting to showcase your hotel's unique features and amenities. They can also edit the images to make them look as attractive as possible, highlighting the most appealing aspects of your property. This can help potential guests visualize themselves staying at your hotel, which can increase their desire to book a room.

With so many hotels competing for guests on OTAs, it's important to make your properties stand out from the competition. High-quality, professional photos can help your hotel stand out from the crowd and capture the attention of potential guests. This can give you an advantage over other hotels that may have low-quality or generic photos.

Many OTAs use algorithms to rank hotels based on several factors, including the quality of their photos. Investing in professional photography can help improve your hotel's ranking in OTA search results, making it more likely that potential guests will see your property when they are looking for a place to stay.

Having high-quality photos of your hotel can help improve your property's reputation on OTAs. Guests who see attractive photos of your hotel are more likely to book a room and leave positive reviews, which can further enhance your hotel's reputation and attract even more guests.

Ultimately, the main goal of investing in professional photography is to increase your hotel's sales on OTAs. By showing your property in the best light and attracting more guests, professional photos can help you get more bookings and generate more revenue for your hotel.

In conclusion, investing in professional photography can be a valuable investment for any hotel owner who wants to increase their OTA sales. 
High-quality images can help your hotel stand out from the competition, improve your ranking in OTA search results, boost your reputation, and ultimately increase bookings and revenue.

Here at Piktiz we have several services and packages geared towards hotels. We have a range of professional photographers ready to serve you in over 300 cities in Latin America. 
Schedule your session using our form!