Visual Narrative: Using Images to Enhance Your Decoration Brand.

How to create an impactful and consistent visual narrative for your decoration brand.

© Piktiz - Shop2gether - São Paulo 🇧🇷

Ana Mikaela Alves.

4 mins.

If you have a decoration brand, you know that images are fundamental to attract customers and showcase your products and services. Therefore, it is important to invest in quality photos that convey your brand identity in an efficient way.

One way to do this is through visual narrative, that is, the use of images to tell a story and convey a message. Set images, for example, are photos that show your brand's products being used in a real context, such as a living room or bedroom.

In addition to showing products in an attractive way, desktop images also help convey your brand's personality and style. They show how the products integrate into the environment and how they can be used in different ways, which can be a great differentiator for the customer.

Another advantage of ambient images is that they help create an emotional connection with the customer. By seeing the product being used in a real environment, the customer can imagine using the product in their own home and feel closer to the brand.

When the customer sees the product being used in a real environment, he has the chance to imagine himself using the product in his own home and thus get a more concrete idea of what the product can do for him. This creates an emotional connection to the product and the brand, which can be instrumental in making a purchasing decision.

In addition, ambient images also help convey your brand's style and personality. By seeing the product being used in different ways and integrated into different environments, the customer has a clearer idea of what the brand stands for and the type of products it offers. This can be a determining factor when choosing your brand over another.

Finally, ambient images also help create a sense of closeness and familiarity with the brand. By seeing the product being used in an environment that resembles their own, the customer feels closer to the brand and more likely to trust it. 

So if you want to enhance your home décor brand and showcase your products in an attractive and effective way, consider using ambient images in your marketing campaigns.

In short, ambient images are key to enhancing the value of your product and creating an emotional connection with the customer. They help convey your brand's style and personality, and also create a sense of closeness and familiarity with the brand. If you want to use ambient images in your marketing campaigns, Piktiz may be the right choice. The company has a portfolio of ambient photos with various products and is a reliable company to make the photos of your next product. Don't waste any more time and contact Piktiz to learn more about the services offered.